In a prior post, ThatChuckWilliams.com explored whether The iPhone 6 and Apple Pay Can Fix Online Credit Card Fraud and Data Breaches? After explaining how it works, my conclusion, was that Apple Pay represents a significant step forward in terms of data security and preventing online credit card fraud.
With Apple having filed for an Apple Pay patent for Near Field Communication (NFC) protocols and hardware, and Apple Pay’s rollout today (October 20) via the iOS 8.1 update, arguments are being made regarding the likelihood of ApplePay’s success or failure. Apple Pay fans believe that Apple’s secure technology will lead to Apple Pay’s success, while skeptics believe that low adoption rates by consumers, retailers, or in various countries will doom Apple Pay, much like Google Wallet (out for 3 years but little used).
This is the first of several posts that examines these arguments. Let’s begin with the likelihood of Apple Pay’s success in a key non-U.S. Market, London.Read More