Not sure Steve Jobs would have done this.
I’ve written - and read - a lot about Cook’s leadership of Apple. I like him, what he’s doing, and where Apple is headed strategically. Apple’s integration strategy, rolling out this fall, will make switching between devices (i.e., iPad, iPhone, Mac) seamless. While highly anticipated in the Apple Geek community, “muggles” will be awed and I predict that Apple growth jumps as a result.
2014-08-23 Update: “You have Steve Jobs, who was the innovator, the visionary, and you have Tim Cook, who is a good steward of the business and is an excellent executor, from 4 Ways Tim Cook Has Changed Apple As CEO.